01
Technical clarity
Review crawling, indexability, site structure, page titles, canonical URLs and technical obstacles that can prevent useful pages being discovered.
SEO & AI search visibility
Get found.
In a changing search world.
Technical SEO, useful content and clear business information that support discovery in search engines and AI search experiences such as ChatGPT, Google AI features and Perplexity.
A considered approach
Strong foundations.
A broader view of search.
Customers still search with keywords. They also ask longer questions, compare options and look for recommendations through AI. Your website needs to clearly explain what you do, who it is for and why your expertise is relevant.
Our approach brings conventional SEO and generative engine optimisation (GEO) together. We focus on access, content quality and credible business information, then review the visibility and enquiries those efforts support.
02
Content that answers real questions
Research the decisions your customers are making. Build useful service pages and resources with direct explanations, specific detail and appropriate evidence.
03
A consistent business identity
Keep your service descriptions and business details consistent. Use structured data when it truthfully reflects visible information on the website.
04
Measurement with context
Review search impressions, clicks, enquiries and identifiable AI referral traffic where available. Treat sampled AI mentions as observations, not a complete or permanent ranking.
Google says existing SEO best practices remain relevant to its AI features; no special AI markup is required. OpenAI identifies OAI-SearchBot as its search crawler. Google’s guidance · OpenAI crawler documentation.
What we work towards
Make your expertise
easier to understand.
We start with an audit and a prioritised plan. Improvements are agreed around your existing site, market and resources, with a clear distinction between completed work and observed results.
- A technical and content baseline
- A focused keyword and question map
- Clearer service and expertise pages
- Crawler access and indexability checks
- Agreed reporting and next priorities
Before we begin
Good questions.
Clear answers.
What is generative engine optimisation?
GEO is a term used for work intended to improve how a business can be discovered and represented in AI-generated search answers. We apply it through clear content, technical accessibility and trustworthy information, alongside established SEO.
Can you guarantee a ChatGPT recommendation?
No. Search and AI providers control which pages they surface, cite or recommend. We can improve and measure the foundations, but cannot promise a particular answer, position or number of mentions.
Do I need a special AI file or schema?
Google says no special AI text file or structured data is required for its AI search features. We prioritise useful, accessible content and correct existing technical foundations.
Does allowing search crawlers mean allowing AI training?
Providers can use different controls for search and training. OpenAI, for example, separates OAI-SearchBot from GPTBot. We review crawler settings around your goals rather than assume all bots have the same purpose.
A conversation worth having
Your next chapter
starts here.
Tell us where you want to take your business. We’ll work out what gets you there.