04 / Acquisition

Meet demand. Make the click count.

Google Ads strategy, landing pages and conversion measurement focused on qualified opportunities rather than clicks alone.

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The gap worth closing.

A busy account can still waste budget. Broad intent, a weak landing page or an unqualified conversion signal can make the numbers look better than the sales pipeline feels.

Our approach

Align the search, the offer and the next action. We start with commercial priorities and build focused campaigns with clear budgets, exclusions and landing pages.

Deliverables

What we build.

Account & demand review

Assess search intent, existing campaigns, business economics and the enquiry journey.

Focused campaigns

Keyword groups, useful ads, negative keywords and controlled location targeting.

Landing-page alignment

Match the promise in the ad to a clear page with relevant evidence and an obvious next step.

Quality feedback

Agree conversion definitions and connect lead quality back to campaign decisions.

Proof

Measure the right things.

Evidence before claims

Agree the baseline.
Show what changed.

Cost per qualified enquiry, booked conversations and attributable sales where reliable data is available. Ad spend and management fees are reported separately.

Client results will be published with their scope, measurement period and permission. No client performance figures are claimed here.

How we document outcomes

Process

A clear way forward.

Understand
Review your current position, customer journey and the evidence available.
Build
Agree priorities, scope and responsibilities. Implement and test the work.
Improve
Review the agreed measures and use what we learn to guide the next step.

Good questions

Before we talk.

What budget do we need?

We estimate a sensible test from your market, offer and commercial targets. We agree the budget before any spend.

Do you guarantee leads?

No. Demand, competition, the offer and the sales process affect results. We use controlled tests and report what the evidence shows.

Can you use our existing account?

Yes. Your business should retain ownership and access, with permissions agreed for the work.

Connected to the next step.

Your next move

Build what
comes next.

Start with where you are. Decide what will make the biggest difference.