01
Account architecture
A campaign and ad group structure built around your actual services, not a single catch-all campaign.
Growth · Google Ads
Google Ads built on infrastructure, not guesswork
Most Google Ads accounts are judged on clicks. We build the account structure, tracking and landing pages that let you judge campaigns on enquiries instead.
Starting from £2,500Advertising spend is separate and paid to Google directly. Optional monthly management is quoted separately.
What changes
- Targets searches that show buying intent and excludes the rest
- Tracks every conversion accurately from click to enquiry
- Sends traffic to landing pages built for the search, not a generic homepage
- Puts retargeting infrastructure in place from the first campaign
The gap
The problem worth solving.
A Google Ads account without proper tracking and account architecture is spending against guesswork. Budget goes to broad or badly structured campaigns, conversions are recorded inconsistently or not at all, and nobody can say with confidence which keywords are actually producing enquiries worth having.
Our approach
We build the account architecture, tracking and landing pages before a campaign goes live, not after. Keyword strategy targets searches that signal genuine intent, campaigns are structured around your actual services, and every conversion is tracked properly so decisions can be made on evidence. Retargeting infrastructure is put in place from the start, even where it is switched on later.
What is included
What an implementation covers.
Starting from £2,500. Advertising spend is separate and paid to Google directly. Optional monthly management is quoted separately.
02
Tracking setup
Conversion tracking configured properly across forms, calls and bookings, so results can be trusted.
03
Keyword strategy
Keyword research and match-type strategy focused on searches that signal real buying intent.
04
Landing pages
Pages built to match the search and the ad, rather than sending clicks to a general homepage.
05
Campaign setup
Ads, extensions, locations and budgets configured and agreed with you before anything goes live.
06
Conversion tracking
Goals and events set up so every meaningful action is recorded, not just form submissions.
07
Retargeting infrastructure
Audiences and tracking pixels put in place from launch, ready to switch on when the account has enough data.
Process
How the work runs.
Discover
We review your market, existing account if you have one, and what a qualified enquiry is worth to you.
Design
We design the account architecture, keyword strategy and landing pages before any spend goes live.
Build & connect
We build the campaigns, landing pages and conversion tracking, and connect everything end to end.
Launch & handover
We launch, confirm tracking is accurate, and hand over an account your team can understand.
Ongoing
Optional ongoing management.
Monthly optimisation, bid management and reporting after launch is optional and quoted separately on requirements. Advertising spend is always billed by Google directly and is never included in our fee.
Where ongoing optimisation, advertising management, SEO, support or AI operations are needed, we quote a retainer separately based on what the work requires. No implementation fee includes one by default.
What we measure
We track cost per qualified enquiry, click-through rate and conversion rate against a baseline set before launch, and report ad spend separately from our fees so the two are never blended. Results are never guaranteed; demand, competition and your offer all affect them.
Stack
Technology this typically involves.
- Google AdsWe build with itSearch advertising for high-intent enquiries
- Google Analytics 4We build with itConversion and behaviour measurement
- VercelWe build with itHosting websites and team dashboards
Good questions
Before we talk.
What budget do we need?
Enough to run a controlled test in your market. We estimate a sensible starting budget from your offer, competition and the value of an enquiry, and agree it with you before any spend. Advertising spend is always separate from our fee.
Do you guarantee leads?
No. Demand, competition, your offer and your sales process all affect results. We build proper infrastructure and report honestly on what the evidence shows.
What is not included?
Ongoing monthly management after launch, and advertising spend itself, both of which are quoted or billed separately from the implementation fee.
How is this priced?
The implementation fee starts from a positioning price and is fixed once we have reviewed your market and agreed scope on a call. Monthly management, if you want it, is quoted separately.
Can you use our existing account?
Yes. Your business keeps ownership and full access throughout, and we leave the account in a state your team can understand.
Connected
Works with.
Comparisons
Google Ads vs Meta Ads for service businesses
Intent versus demand generation for estate agencies, recruiters and sales teams, with infrastructure needs, budgeting logic and a comparison table.
Your next step
See what this looks like in your business.
Starting from £2,500, scoped to your requirements. All prices exclude VAT.
No slides, no obligation.