Insights
Practical guidance on building useful AI systems and a business people can find. Written by Online With AI.
Custom AI systems
A practical guide to custom AI systems: what sits beyond a chatbot, when bespoke work makes sense, and how to choose a valuable first workflow.
6 September 2026 · 3 min read
Read articleAI agents
Understand the difference between an AI agent and a defined workflow, with a practical decision framework for tools, approvals, cost and reliability.
6 September 2026 · 3 min read
Read articleModels / September 2026
A dated, source-checked look at current OpenAI, Claude and Gemini models—and the evaluation questions that matter more than a launch-day leaderboard.
6 September 2026 · 3 min read
Read articleAI search
How conversational questions, comparisons and AI answers change business discovery, with practical website actions and clear limits on adoption statistics.
6 September 2026 · 3 min read
Read articleSearch foundations
A grounded approach to AI search discoverability: accessible pages, clear business identity, useful evidence, Search Console and realistic measurement.
6 September 2026 · 3 min read
Read articleKnowledge systems
How to design an internal knowledge assistant around approved documents, permissions, citations, updates and honest uncertainty.
6 September 2026 · 3 min read
Read articleCRM & automation
How to separate predictable CRM rules from tasks that need language understanding, and design a reliable handoff between automation, AI and people.
6 September 2026 · 3 min read
Read articleCommercial decisions
A practical AI ROI framework using baseline effort, review time, operating costs and capacity, with a clearly labelled worked example.
6 September 2026 · 3 min read
Read articleAI implementation
A practical test plan for business AI agents covering evidence, permissions, tool failures, human approval and model changes.
6 September 2026 · 3 min read
Read articleWebsites & SEO
Understand technical website audit results, distinguish HTML checks from Core Web Vitals and rankings, and prioritise improvements around real buyer journeys.
6 September 2026 · 3 min read
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