Growth · SEO

Get found for searches that lead to enquiries

Ranking for the wrong terms wastes a site's potential. We build the technical foundations and the pages that target searches your buyers actually make.

Starting from £2,500Optional ongoing SEO is quoted separately.

What changes

  • Targets the searches buyers run, not vanity keywords
  • Fixes the technical faults limiting what Google will show
  • Builds pages that answer real buying questions in depth
  • Separates people who already know you from new demand

The gap

The problem worth solving.

A site can attract visitors all month and still miss the people looking for its most valuable service. Technical faults quietly cap what Google will show, thin pages fail to answer a real buying question, and without proper measurement nobody can say which pages are actually earning their place.

Our approach

We start with the searches your buyers run when they need what you sell, not a generic keyword list. Technical faults are fixed worst first, keyword architecture is mapped to your actual services, and content is built to answer a buying question properly rather than pad a word count. Schema, internal linking and analytics are set up so progress can be measured honestly.

What is included

What an implementation covers.

Starting from £2,500. Optional ongoing SEO is quoted separately.

01

Technical SEO audit

A review of crawlability, indexing, site speed and the faults most likely to be holding your best pages back.

02

Keyword architecture

Search terms mapped to the right page on your site, built around your actual services rather than assumptions.

03

On-page optimisation

Titles, headings, internal linking and page content aligned to the searches each page is meant to win.

04

Content strategy

A plan for the pages and articles worth building, prioritised by the demand and intent behind each topic.

05

Local or national targeting

Location pages and business profile work where local demand matters, or a national structure where it does not.

06

Schema markup

Structured data that matches what each page actually says, so search engines can read it correctly.

07

Analytics and Search Console setup

Measurement configured properly so search performance can be tracked against a real baseline.

08

Content infrastructure

A page structure and publishing process your team can keep using after the project ends.

Process

How the work runs.

  1. Discover

    We review your current indexing, search visibility and the customer queries worth winning.

  2. Design

    We prioritise technical fixes and map keyword architecture to the pages that need building.

  3. Build & connect

    We implement technical fixes, build or rewrite pages, and add schema and analytics tracking.

  4. Launch & handover

    We confirm indexing and measurement are working correctly and hand over the content plan.

Ongoing

Optional ongoing SEO.

Continued content production, technical monitoring and reporting after the initial build is quoted separately once the foundations are in place.

Where ongoing optimisation, advertising management, SEO, support or AI operations are needed, we quote a retainer separately based on what the work requires. No implementation fee includes one by default.

What we measure

We track relevant search impressions, non-branded clicks and qualified enquiries against a baseline set before work starts, keeping seasonality and shifts in demand in view. Progress is reported against enquiries your team could act on, not raw traffic.

Stack

Technology this typically involves.

  • Google Analytics 4We build with it
    Conversion and behaviour measurement
  • Google Search ConsoleWe build with it
    Indexing, queries and technical search health
  • VercelWe build with it
    Hosting websites and team dashboards

Good questions

Before we talk.

How quickly does SEO work?

It depends on your starting point, competition and the scale of the changes required. We set a baseline and fix the biggest problems first. Rankings and timelines are never guaranteed.

Do you handle local SEO?

Yes, where local demand matters. We work on accurate business information, useful service-area content and eligible business profiles.

What is not included?

Ongoing content production and technical monitoring after the initial build, which is available as optional ongoing SEO quoted separately.

How is this priced?

The project fee starts from a positioning price and is fixed once we have reviewed your site and agreed the scope of work in a proposal.

Do we need a page for every location?

No. A location page needs something genuinely useful and specific to say. Near-identical pages for every town are not the strategy and can hold a site back.

Not ready for a call?

Get your AI roadmap first.

Nine questions about your business, tools and bottlenecks. We reply with a written roadmap: what to build first, what to leave alone, and roughly what it costs.

Get Your AI Roadmap

Your next step

See what this looks like in your business.

Starting from £2,500, scoped to your requirements. All prices exclude VAT.

No slides, no obligation.