For sales organisations
We build the system that captures inbound leads from your website and campaigns, qualifies them, books the first call and keeps every deal moving through the pipeline until a rep needs to step in. Your reps sell. The system does the admin.
A demonstration of the call-to-CRM workflow we build for sales organisations. Names and deal details are illustrative.
Sound familiar?
Founders and sales operations leads of B2B sales organisations with 10 to 100 staff
A form fill lands in the shared inbox at the end of the week. Nobody triages it until Monday. By then the prospect has booked a demo with a competitor who replied within the hour.
A rep finishes a strong discovery call and goes straight into the next one. The budget, the decision-maker and the agreed next step stay in a notebook. By Friday the deal still says the same stage with an empty next-step field.
A prospect with budget and a live decision to make sits in the same queue as someone filling in a form out of curiosity, so reps spend time on the wrong conversations first.
The CRM shows a long list of overdue activities and everyone assumes someone else is on it. Warm deals go cold because the follow-up sat behind today's calls.
The prospect asked for a proposal on the call. The template needs pricing from the founder, wording from the last similar deal and a scope paragraph nobody has time to write. It goes out late.
Spend goes into paid search, social and content, but when a deal closes nobody can say with confidence what actually started the conversation.
The connected system
Each part does one job well and hands off to the next automatically, so a lead never sits in an inbox waiting for someone to notice it.
A site built to convert visitors into a booked call or a qualified enquiry, not just a contact form nobody chases.
Google and Meta campaigns aimed at buyers actively searching or ready to compare, feeding the same lead infrastructure as inbound and outbound.
Website enquiries, form fills and campaign leads land in one place instead of a shared inbox, tagged by source, size and intent.
Turns call notes and transcripts into structured CRM updates, and drafts follow-up emails and proposal first drafts from approved sources.
A lead that arrives out of hours or goes quiet gets a drafted follow-up on a schedule, instead of waiting for a rep to notice.
Inbound enquiries are asked what actually matters, budget, timing, decision-maker, so a rep opens a qualified conversation, not a cold contact form. AI SDR-style outreach is used only where a defined, low-risk sequence genuinely fits; it is not a substitute for a rep on anything that needs judgement.
Qualified leads get the first call booked straight into the right rep's calendar, with confirmations and reminders sent automatically.
Deals that stall and leads that are not ready yet are worked on a schedule, so the pipeline keeps moving instead of going quiet.
Every lead and deal is tagged to its source, so sales ops sees pipeline hygiene and channel performance without building a spreadsheet.
What we build
01
Call recordings, transcripts and rep notes become structured deal updates in your CRM. The rep approves, the system writes the fields and creates the next-step task.
OutcomeCalls end with a complete deal record and a dated next step.
02
Website forms and inbox enquiries get a prompt reply, a short qualification exchange and a booked call in the right rep's calendar. Poor-fit enquiries get a polite reply and a useful link instead of a sales slot.
OutcomeInbound enquiries get a reply and the right rep owns them.
03
The system drafts a proposal from your approved service descriptions, pricing rules and the deal record. The founder or sales lead approves pricing and wording before it leaves the building.
OutcomeProposals go out while the conversation is still warm.
04
Deals with no activity past their next-step date get a drafted check-in for the rep and a flag for sales ops. Deals that stay quiet after that go to the sales lead for a keep-or-close decision, not left to rot.
OutcomeWarm deals get chased before they go cold.
Powered by SuperIntern
Through our partnership with SuperIntern: a per-person AI assistant for the people answering enquiries, working inside the system above.
In partnershipAn AI intern for the rep who needs every meeting followed up, not just the ones with time left in the day.
Partner link: OnlineWith.ai works in commercial partnership with SuperIntern. Your price is unchanged. Partnership disclosure.
What changes
Your reps spend the gap between calls approving a draft, not typing up the last one. CRM admin stops competing with selling time.
Deal stages, next steps and close dates reflect what was actually said on the call. Forecasts stop depending on who remembered to update what.
The first draft is ready when the call ends. The founder reviews pricing and signs off instead of writing from scratch at ten at night.
Stalled deals, overdue tasks and missing fields land on the sales ops desk every week. Problems get a name and an owner.
Services
Start with one part or design the whole system. Each service has a starting-from price on the pricing page.
AI and automation · Starting from £5,000
AI business automation built around your documents, tools and rules: agents and workflows that run the repeatable work, so your team handles the judgement calls.
AI systemsDigital infrastructure · Starting from £3,500
Lead capture, routing and follow-up built around your sales process, so every enquiry reaches the right person with the right information at the right time.
Lead & Sales SystemsDigital infrastructure · Starting from £5,000
Strategy, design and custom development for businesses that need a website to carry real commercial weight, with lead capture connected from the outset.
WebsitesGrowth · Starting from £2,500
Account architecture, tracking and landing pages built properly from the start, so budget goes toward the searches that signal real intent.
Google AdsGrowth · Starting from £2,500
Campaign architecture, creative strategy and lead funnels built properly from the start, with tracking and follow-up wired in so leads do not go cold.
Meta AdsGrowth · Starting from £2,500
Technical fixes, keyword architecture and content built around the searches your buyers run when they are ready to act, not vanity traffic.
SEOInvestment
Every project is scoped to the pipeline, CRM and volume you actually run. A first implementation often starts with one part of the system, usually lead infrastructure or the call-to-CRM workflow, and expands once it proves itself. Pricing is an implementation fee for the build, plus optional ongoing support quoted separately once scope is agreed on the strategy call.
Your reps and founders keep every commercial decision. The system never sets a price, offers a discount, changes contract terms or sends a message without a named person approving it. It shows which call, document or CRM record each draft came from. When something is missing it asks, rather than filling the gap, and any AI-driven outreach runs only on rules your team has set and can switch off.
What you get on the call
Why trust us
OnlineWith.ai is a brand of SLP Media Ltd, a Bath company with 12 five-star Google reviews for its website, advertising and design work.
5.0
Reviews are for SLP Media Ltd, the company behind OnlineWith.ai.
Luca was very professional from start to finish. All the changes that I asked for, and some recommendations he made were all carried out. I can’t fault his service.
Steven Plater
SLP Media Ltd designed a website for my agency and we are super pleased with the result. Hidden gem in the world! He was very helpful, informative and affordable. We will continue work with SLP Media Ltd for our ongoing media requirements. Highly recommend!!
Md Mafiqul Islam Mukul
Luca designed our new website and we are super pleased with the result. He was very helpful, informative and affordable. Highly recommend, we will continue work with Luca for our ongoing media requirements.
Stephen Carter
Luca was fantastic in assisting my 3D printing firm begin our first ad campaign. It has allowed us to grow our business so much faster than we expected. Thank you SLP Media!
Gabriel Davis West
The website for our caravan was designed by SLP Media Ltd. We are very pleased with the content of the webpage; it showcases our caravan located at Waterside, Devon. The enquiry form was recommended and allows people to contact us easily.
Christine Reed
I’ve had a website built by Luca and Seb. They are both very honest lads and genuine people. Honestly can’t recommend them enough.
Peter Rigby
Selected work
French restaurant · Preview build
A traditional French bistro in Montmartre with a full menu, wine list, gallery and table reservations.
View project
Property investment
A UK property investment firm site explaining its commercial-to-residential conversion model and taking investor enquiries.
View project
Driveways & landscaping
A resin driveway and landscaping company site covering services across Bath, Bristol and Somerset, built around free quotes.
View projectGood questions
We work with the CRM, pipelines and custom fields you already have rather than asking you to change them. Where your CRM supports it, approved outputs are written directly to agreed fields, tested for duplicates and validation before writes are switched on. We confirm the exact connection on the strategy call.
It stays yours and it stays isolated. Each client runs in its own environment, and the system only reads the records and documents you grant access to. Nothing is shared between clients, and we agree data access and retention in writing before the build starts.
That is the point. The system does the typing and the rep approves in a few taps, usually from their phone between calls. We design the approval step with your reps during the build, launch with the people who will use it, then track adoption and fix whatever reps skip.
Every commercial decision. Pricing, discounts, contract terms, what goes in a proposal and whether a message is sent are all approved by a named person. The system drafts, sorts, flags and updates. It does not negotiate on your behalf.
Each project is scoped on the strategy call around what your pipeline actually needs, then quoted as an implementation fee with optional ongoing support. There is no fixed menu of prices to pick from; the proposal sets out exactly what is included.
One named process owner, usually the founder or head of sales ops, for around an hour a week during the build. We also need access to the CRM, your proposal templates and a handful of real call recordings to test against. A first phase is typically the fastest to launch, with the rest of the system connecting in afterwards.
Reading
A pillar guide is coming that goes deeper on the tools sales teams are adopting: lead follow-up, pipeline automation, appointment setting, lead generation, Google Ads, Meta Ads and SEO for sales-led websites.
Comparisons
Intent versus demand generation for estate agencies, recruiters and sales teams, with infrastructure needs, budgeting logic and a comparison table.
Lead generation
The anatomy of a lead follow-up system: capture, first response, qualification, cadence, channels, UK consent rules and where AI assistants fit.
Automation
How to separate predictable CRM rules from tasks that need language understanding, and design a reliable handoff between automation, AI and people.
AI for business
Understand the difference between an AI agent and a defined workflow, with a practical decision framework for tools, approvals, cost and reliability.
AI for business
A practical AI ROI framework using baseline effort, review time, operating costs and capacity, with a clearly labelled worked example.
Your next step
Thirty minutes with the person who would scope and build the system. Your acquisition, lead handling and AI opportunities mapped, and a straight answer on fit and price.
No slides, no obligation. If it is not a fit, we say so.