01
Entity clarity audit
A review of how consistently your organisation, services and locations are described across your site and public profiles.
Growth · AI Search Optimisation
Be legible to the assistants your buyers ask
Some buyers now ask an assistant for a shortlist before they visit a site. We make the facts and answers behind your business easy for those systems to read.
Starting from £2,500Optional ongoing content and authority work is quoted separately.
What changes
- States your organisation, services and locations consistently everywhere
- Answers the high-intent questions buyers put to assistants, on your own pages
- Keeps structured data consistent with what the page actually says
- Builds citation-worthy resources that support brand authority
The gap
The problem worth solving.
A growing share of buyers ask an assistant for an explanation or a shortlist before they visit a website. If your business details are inconsistent across the web and your pages skim over the questions people actually ask, an assistant has little accurate material to draw on and moves on to a business that explained itself better.
Our approach
We make the basics unambiguous: who you are, what you do, where you work and the proof behind it, stated consistently on your own pages and in structured data that matches what visitors read. Content is built to answer real, high-intent questions in depth rather than skim them. This work builds on proper SEO rather than replacing it, and there are no shortcuts or hidden markup involved.
What is included
What an implementation covers.
Starting from £2,500. Optional ongoing content and authority work is quoted separately.
02
Structured data
Schema markup that accurately reflects your business and matches the visible content on each page.
03
Authoritative content
Pages built to answer real buying questions in depth, with evidence and detail an assistant can draw on.
04
Answer-focused architecture
Page structure that states the direct answer early, then supports it, rather than burying the point.
05
Technical accessibility
Confirming the content that matters is actually crawlable and readable by automated systems, not hidden behind scripts.
06
Citation-worthy resources
Reference-quality pages built to be a genuinely useful source on a topic, not thin content padded to length.
07
Brand authority signals
Consistent facts, proof and detail that support how confidently an assistant can describe your business.
Process
How the work runs.
Discover
We check how your business is currently described across your site and public profiles, and where the gaps are.
Design
We map the high-intent questions worth answering and the structured data your pages are missing.
Build & connect
We build or rewrite content, implement structured data and fix any accessibility issues found.
Launch & handover
We confirm the changes are live and readable, and agree what to check for going forward.
Ongoing
Optional ongoing optimisation.
Continued content development and periodic checks of how your business appears in AI search can be quoted separately once the foundations are in place.
Where ongoing optimisation, advertising management, SEO, support or AI operations are needed, we quote a retainer separately based on what the work requires. No implementation fee includes one by default.
What we measure
We track search traffic and enquiries alongside periodic checks of how your business is described and cited by AI assistants for relevant questions. No one can guarantee inclusion or ranking in AI-generated answers, and we say so plainly.
Stack
Technology this typically involves.
- OpenAIWe build with itDrafting, classification and summarising
- Anthropic (Claude)We build with itReading and reasoning over long documents
- Google (Gemini)We build with itMultimodal work and answers checked against search
- Google Search ConsoleWe build with itIndexing, queries and technical search health
Good questions
Before we talk.
Can you guarantee a mention in AI answers?
No. Each platform decides what to retrieve and cite, and answers vary between sessions and over time. No one can guarantee inclusion or ranking in an AI-generated answer, and any supplier who says otherwise is not being straight with you.
Is special markup required?
Not beyond accurate, well-structured schema. We focus on crawlable content, clear answers and page data that matches what the page says.
Does this replace SEO?
No. Clear pages, accurate business details and a crawlable site serve both. This work is built alongside your existing SEO, not instead of it.
What is not included?
Ongoing content development and repeat citation checks after the initial build, which are available as optional ongoing work quoted separately.
How is this priced?
The project fee starts from a positioning price and is fixed once we have reviewed your site and agreed the scope in a proposal.
Connected
Works with.
AI search
How businesses appear in AI search results
How Google AI features, ChatGPT search, Perplexity and Copilot find and cite sources, and the practical steps that make a business easier to cite.
AI search
AI search visibility without the hacks: a practical business checklist
A grounded approach to AI search discoverability: accessible pages, clear business identity, useful evidence, Search Console and realistic measurement.
AI search
Why customers are using AI to search—and what it changes for your website
How conversational questions, comparisons and AI answers change business discovery, with practical website actions and clear limits on adoption statistics.
Your next step
See what this looks like in your business.
Starting from £2,500, scoped to your requirements. All prices exclude VAT.
No slides, no obligation.