For estate agencies

Every enquiry answered, every branch aligned

We build the system that sits behind your portals, your website and your branches: capturing every enquiry, answering it fast, qualifying it and getting it to the right negotiator with a booked viewing or valuation attached. Your team keeps every decision on price, offers and contracts.

What happens to a portal lead at 9.15 pmLive
  1. Lead
    Enquiry arrivesA buyer requests a viewing on a three-bed semi through a property portal at 9.15 pm. The lead email lands after everyone has gone home.
  2. AI
    Replies and qualifiesThe system replies in your approved template, confirms the property and asks about their position, timing and whether they have a property to sell.
  3. AI
    Routes to the right branchIt matches the listing to the branch and negotiator who manage it, checks whether the applicant is already registered and flags a proceedable buyer.
  4. CRM
    Applicant record updatedA new applicant record, the enquiry source, their answers and a follow-up task are written to your CRM before anyone has logged in.
  5. System
    Viewing offeredThe buyer is offered slots from the negotiator's live diary and confirms one. A reminder is sent with their consent.
  6. You
    Negotiator picks upAt 8.30 am the negotiator opens the CRM to a qualified applicant, a booked viewing and a full note. The first call is about the property, not about collecting details.

A demonstration of the enquiry-handling system we build for estate agencies. Every step is visible in your CRM and nothing is sent that your team has not approved.

Sound familiar?

Where estate agencies businesses lose enquiries and time.

Owners, directors and operations leads of estate agencies with two or more branches

  1. The enquiry that waits until morning

    A buyer requests a viewing after the office closes. The lead sits in the branch inbox until someone opens it, and by then they have booked with the agent who replied first.

  2. No way to tell a browser from a buyer

    Every enquiry gets the same treatment, so a proceedable applicant with a mortgage offer in hand waits in the same queue as someone three years from moving.

  3. Follow-up that lives in someone's memory

    A vendor was promised a call back after the second viewing. Whether that happens depends on which negotiator remembers, and what else is on that day.

  4. Viewing diaries played by email

    Booking a viewing means three emails, a missed call and a negotiator checking their diary between appointments, while the applicant waits for a slot.

  5. A database that goes quiet

    Hundreds of past applicants and vendors sit in the CRM untouched. Nobody has the time to work through them, so a warm database earns nothing.

  6. Nobody can say which channel paid off

    Money goes into portal listings, paid search and social, but when an instruction lands nobody can say with confidence what actually produced it, so next month's budget is a guess.

The connected system

One system from first click to signed instruction

Each part does one job well, and the parts hand off to each other automatically, so nothing depends on a negotiator remembering to check an inbox.

  1. Website

    A site built to convert valuation requests and buyer enquiries, with branch and listing pages that actually rank and actually load fast.

  2. Advertising

    Google and Meta campaigns aimed at vendors considering a sale and buyers actively searching, feeding the same lead infrastructure as your portals.

  3. Lead infrastructure

    Portal enquiries, website forms and paid leads land in one place instead of scattered branch inboxes, tagged by listing, branch and postcode.

  4. AI

    Drafts a reply to every enquiry in your tone, pulls out what the applicant actually said, and flags anything it cannot answer confidently.

  5. Automated follow-up

    Out-of-hours enquiries get a same-evening reply. Vendors waiting on a valuation callback get a scheduled nudge rather than a forgotten promise.

  6. Qualification

    Applicants are asked about position, budget, timing and whether they have a property to sell, so a negotiator opens a qualified lead, not a name and a phone number.

  7. Booking

    Viewings and valuations are booked straight into the right negotiator's diary from their live availability, with confirmations and reminders sent automatically.

  8. Nurturing

    Applicants and vendors who are not ready yet get worked on a schedule: new listings that match, a market update, a check-in, so the database keeps producing instructions.

  9. Reporting

    Every enquiry is tagged to the channel it came from, so you can see which portal, campaign or page actually produced viewings and instructions.

What we build

Systems we design for this sector.

01

Portal lead response and routing

Portal and website enquiries answered, qualified and sent to the right branch and negotiator, with the applicant record created in your CRM automatically.

OutcomeApplicants hear back the same evening and land with the person who can help them.

02

Valuation request follow-up

Online valuation forms acknowledged, the vendor's details confirmed and a market appraisal booked into the lister's diary without a callback slipping.

OutcomeVendors get an acknowledgement and an appraisal slot before a lister has to chase.

03

Viewing feedback and vendor updates

After each viewing the negotiator sends a voice note or a short message. The system drafts the feedback, updates the property record and prepares the vendor update for approval.

OutcomeVendors hear back promptly and the CRM reflects what actually happened.

04

Database reactivation

Past applicants and vendors are worked on a set schedule, matched against new listings and offered a market update, with replies routed back to a named negotiator.

OutcomeA dormant database starts producing viewings and instructions again.

Powered by SuperIntern

Where SuperIntern fits.

Through our partnership with SuperIntern: a per-person AI assistant for the people answering enquiries, working inside the system above.

In partnership

Where SuperIntern fits your agency

An AI intern for the negotiator answering portal enquiries and booking viewings, sitting inside the system we build around it.

  • Drafts replies to portal enquiry emails after hours
  • Turns a voice note into a viewing booking
  • Routes enquiries to the right negotiator by rule

Partner link: OnlineWith.ai works in commercial partnership with SuperIntern. Your price is unchanged. Partnership disclosure.

What changes

What your team gets back.

Faster first response

Enquiries get an answer whether they arrive at lunchtime or after the office closes.

Clear enquiry ownership

Each lead has a named branch, a named negotiator and a next action, so nothing bounces between offices.

A CRM your team can trust

Your CRM holds the enquiry, the qualification answers and the outcome without anyone retyping them.

Negotiators back on the phone

The system takes the first reply, the qualification and the CRM entry, so negotiators start each day on viewings, offers and instructions.

Services

The parts of the system.

Start with one part or design the whole system. Each service has a starting-from price on the pricing page.

Investment

Scoped to your agency, not a fixed price list

Every project is scoped to the branches, listings and tools you actually run. A first implementation often starts with one part of the system, usually lead infrastructure or the website, and expands as it proves itself. Pricing is an implementation fee for the build, plus optional ongoing support quoted separately once scope is agreed on the strategy call.

What stays human

Valuations, pricing advice, offer negotiation, referencing decisions, contracts and anything close to legal or financial advice stay with your people. The system drafts, routes, books and updates. It shows where each answer came from, flags missing information and asks for review rather than guessing about a property or an applicant. Applicant and vendor data stays isolated to your business.

What you get on the call

  • A 30-minute conversation with the person who would scope and build your system.
  • Your acquisition, lead handling and AI opportunities mapped against how the business runs today.
  • A straight answer on fit, scope and starting price. If it is not right for you, we say so.

Why trust us

A real company with a track record you can check.

OnlineWith.ai is a brand of SLP Media Ltd, a Bath company with 12 five-star Google reviews for its website, advertising and design work.

5.0

12 Google reviews for SLP Media Ltd

Reviews are for SLP Media Ltd, the company behind OnlineWith.ai.

Good questions

What estate agencies leaders ask us.

Does it work with our CRM and portal set-up?

We build around the CRM, portal lead emails, website forms and diaries your branches already use. We are not tied to one CRM or portal provider, so we confirm the exact connections on the strategy call and tell you before you commit if anything needs a bespoke connector.

Where does our applicant and vendor data go?

It stays in your systems and in an environment isolated to your business. Nothing is shared between clients, and access follows the permissions you already set in your CRM. We agree exactly which fields the system can read and write before the build starts.

Will our negotiators actually use it?

They do not need to learn a new tool. The system works inside the CRM, inbox and diary they already open every morning, and it removes the admin they like least. We launch with one branch, train the team who will use it and adjust based on what they tell us.

What stays with our people?

Everything that needs judgement or carries risk. Valuations, pricing, offers, referencing, contracts and compliance decisions remain human. The system prepares the work, shows its sources and asks for review when information is missing.

How are projects priced?

Each project is scoped on the strategy call around what your agency actually needs, then quoted as an implementation fee with optional ongoing support. There is no fixed menu of prices to pick from; the proposal sets out exactly what is included.

How long does it take to get running?

A first phase, usually lead infrastructure or the website, is typically the fastest to launch, often within weeks rather than months. The rest of the system connects in afterwards, in an order that matches what is costing your branches the most time now.

Reading

AI for estate agencies, explained

A pillar guide is coming that goes deeper on the tools estate agencies are adopting: lead follow-up, enquiry automation, viewing bookings, lead generation, Google Ads, Meta Ads and SEO for agency websites.

Estate agency

AI for viewing bookings in estate agencies

How to automate viewing and valuation bookings well: diary integration, qualification first, consented reminders, no-shows and what stays human.

Estate agency

AI lead follow-up for estate agencies

How automated and AI-drafted follow-up works for buyer, tenant, vendor and landlord enquiries, including channels, timing and PECR consent.

Comparisons

Google Ads vs Meta Ads for service businesses

Intent versus demand generation for estate agencies, recruiters and sales teams, with infrastructure needs, budgeting logic and a comparison table.

Lead generation

How to automate lead follow-up

The anatomy of a lead follow-up system: capture, first response, qualification, cadence, channels, UK consent rules and where AI assistants fit.

SuperIntern

SuperIntern for estate agencies

How a negotiator or lettings manager could use SuperIntern day to day, what it verifiably does, where it stops, and how OnlineWith.ai fits around it.

Not ready for a call?

Get your AI roadmap first.

Nine questions about your business, tools and bottlenecks. We reply with a written roadmap: what to build first, what to leave alone, and roughly what it costs.

Get Your AI Roadmap

Your next step

Book an estate agency strategy call.

Thirty minutes with the person who would scope and build the system. Your acquisition, lead handling and AI opportunities mapped, and a straight answer on fit and price.

No slides, no obligation. If it is not a fit, we say so.