AI for business
ChatGPT for business and what to build instead
What ChatGPT is genuinely good for at work, the data settings to check first, where it stops, and when a custom system is the better next step.
Resources · AI for business
AI for business.
How to put AI into an established business: what to build, what to buy, what to leave alone.
AI for business
How to build an AI workforce
What an AI workforce actually means: personal assistants, process agents and connected automations, how to choose between them and roll them out.
AI for business
AI agents vs workflows: how much autonomy does your business need?
Understand the difference between an AI agent and a defined workflow, with a practical decision framework for tools, approvals, cost and reliability.
AI for business
Business AI knowledge assistants: useful answers need a source of truth
How to design an internal knowledge assistant around approved documents, permissions, citations, updates and honest uncertainty.
AI for business
How to measure AI ROI before expanding a pilot
A practical AI ROI framework using baseline effort, review time, operating costs and capacity, with a clearly labelled worked example.
AI for business
What is a custom AI system—and when does a business need one?
A practical guide to custom AI systems: what sits beyond a chatbot, when bespoke work makes sense, and how to choose a valuable first workflow.
Other topics
Browse by topic.
AI tools
Assistants, models and software worth knowing about, with their limits stated plainly.
2 resourcesAutomation
Connecting forms, inboxes, CRMs, calendars and documents so work moves without retyping.
2 resourcesLead generation
Capturing, qualifying, routing and following up enquiries so fewer are lost.
1 resourceWebsites
Websites built to convert, measure and connect to the systems behind them.
1 resourceAI search
How businesses get found and cited by AI assistants and answer engines.
3 resourcesEstate agency
AI, lead handling and acquisition for estate and lettings agencies.
3 resourcesRecruitment
AI, candidate and client lead handling and acquisition for recruitment companies.
1 resourceSales
Pipeline, qualification, follow-up and reporting for sales organisations.
1 resourceComparisons
Two approaches or tools side by side, with an honest verdict.
1 resourceSuperIntern
How SuperIntern, the AI assistant layer we build with, could be used inside a business.
2 resourcesYour next step
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